If you’re the owner or manager of a spa or salon, integrating SMS into your marketing and communications efforts can be a real game-changer. Due to the personal and direct nature of texting, this channel is perfect for connecting with both your employees and clients. In this guide, we’ll explore how you can use texting […]
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Whether you own a car dealership or a clothing boutique, taking advantage of the immediacy of SMS can help you boost traffic, strengthen existing customer relationships, foster new ones and improve your business overall. With an open rate of 98%, communicating with your audience via SMS allows your retail business to effectively connect with target consumers. […]
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Sending texts is an effective way for businesses and organizations to contact their audiences. Depending on your company, you may use short message service (SMS) messaging to send order confirmations, appointment reminders or marketing and sales messages. Sometimes, your use of this tool may require you to include a link — but doing so might […]
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When you make a new connection with a customer, you need to keep their attention. That’s where an effective customer life cycle management and marketing strategy comes in. What is customer life cycle management? This model illustrates the different stages of consumers’ relationships with your brand. You must understand how customers’ wants and needs evolve […]
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Missed appointments can be incredibly frustrating for businesses. After all, if someone misses a commitment and doesn’t let you know in advance, you may not have time to fill that time slot—which means you lose money. No-shows occur in many industries. People often miss all kinds of appointments, from doctor’s visits to financial meetings to […]
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