In The Press
Publications
Municipal World
Bulk Texting Transforming Municipal Communications
June 17, 2025
Bulk messages remain one of the easiest ways for municipalities and businesses alike to spread meaningful messages to the public. They just have to be managed thoughtfully.
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Home Business Magazine
How Your Home Business Can Better Utilize Texting this Year
April 19, 2025
You don't have to spend a lot to make a big impact on how you engage with your customers. SMS is the most efficient and affordable form of marketing communications, here are 6 ways to utilize SMS for your home business.
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Businessing Magazine
Business Texts Are For More Than Appointment Confirmations
April 17, 2025
Interested in using SMS for your business communications? Here's 5 ways you can boost your engagement with your customers beyond appointment reminders.
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Contractor Magazine
3 Reasons Why Your Text Messages are Being Blocked
August 8, 2024
Texts are still being blocked, even after years of complete implementation of the carriers registration requirements. Here's a few tips getting passed three of the more common reasons for blockage.
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Municipal World
Guide to Analyzing and Revamping Texting Strategy
June 1, 2024
As municipal leaders, employees and residents become more open to texting, this article helps draw attention to the multitude of ways SMS can be used to gain awareness, send announcements, and provide support for everyone involved.
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Total Retail
Using Text Messages to Boost Valentine's Day Sales
February 1, 2024
If a text message strategy hasn't yet been part of the 2024 marketing plan, Valentine’s Day is the perfect opportunity for that to change.
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Contractor Magazine
Using Two-Way Texting for Enhanced Customer Engagement
September 19, 2023
Typically, contractors are using the same automated text messages over and over again to communicate the same two or three things. Rarely does it include the opportunity for the customer to actually respond. That’s where two-way texting comes in.
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Industry Today
How to Use Text Messages to Update Clients and Customers
May 9, 2023
High read rates and ease-of-use make text messages ideal for communication between manufacturers, clients and customers.
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Modern Restaurant Management
How to Make Sure Texts Reach Customers
April 19, 2023
Text messaging is now mainstream for many restaurant and food retail businesses and their communications plans. Here are some best practices to make sure your efforts aren't going to waste.
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InsuranceNewsNet
The How and When of Texting Clients
April 1, 2023
Why and how, insurance professionals should integrate communication strategies that meet customers where they already are: on their phones.
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Rental Housing Journal
How Text Messages Help With Tenant Communication
January 30, 2023
A big component of a property manager’s job is communicating with residents. There is no one, single way to perform that job. Certainly, it has been done through in-person communication and phone calls for decades, but email, social media communication and text messages have entered the property managers’ toolkit more recently.
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Total Retail
Navigating Mobile Carrier Rules to Ensure Text Campaign Effectiveness
October 25, 2022
If your brand has incurred higher SMS bills and more blocked messages, know this: it isn't alone. It’s due to some major changes from a few top U.S. mobile phone carriers.
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The ACHR News
A Dedicated Number for Texting Can Help HVAC Companies
June 14, 2022
By now, many heating, cooling, and refrigeration companies are utilizing text messages to connect with customers, and rightfully so. Data has proven over and over again that text messages are an effective and appreciated form of communication.
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American Bankers Association
How banks can effectively use two-way texting
May 31, 2022
Running a successful two-way texting initiative takes a bit more consideration than scheduling and sending one-way communication. Here are six best practices to keep in mind to ensure two-way texting works to benefit both your bank and its customers.
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Total Retail
Retailers Should Be Texting Customers More: Here's How to Do it Effectively
May 2, 2022
People are on their phones a lot, but it’s important to note they’re shopping on their phones a lot, too. Mobile commerce (m-commerce) is on the rise. As retailers consider changes in marketing tactics, increasing text message campaigns should be part of the discussion.
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Municipal World
Are your municipal messages being left behind?
March 1, 2022
As government agencies and municipalities tap into the powerful communication capabilities of text messages, there are things to look out for to ensure your messages make it to their intended recipient. Follow these six simple tips.
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eCampus News
8 reasons to send college students more text messages
February 8, 2022
Most colleges and universities have tapped into short message service (SMS) text messaging as a means to reach students. Somewhat shockingly, however, they’re still leaving valuable communication opportunities on the table.
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American City & County
How Local Governments Can Better Utilize Text Messages
November 24, 2021
More and more, businesses are getting in on the short message service (SMS) action, using these quick messages to reach customers and prospects with meaningful marketing messages. There is no reason government agencies shouldn’t also be tapping into the benefits of texting.
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National Apartment Association
Resident Texts: Break on Through to the Other Side
November 23, 2021
Text messaging is a powerful tool for property managers, when it’s used well. Tips on how to make sure your messages make it to their intended recipient.
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Marketing Profs
Five SMS Campaigns for B2B Marketers to Try
November 2, 2021
If email is the darling of enterprise B2B marketers, let’s call texting—short message service (SMS)—the scrappy underdog.
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American Bankers Association
The Right Way for Banks to Use Texting
August 24, 2021
SMS text messaging can offer an effective, quick way to strengthen a relationship with existing customers.
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American Banker / Credit Union Journal
Credit Unions Using Old Tool — Text Messaging — To Connect With Members
May 10, 2021
Who wants to get a phone call to remind them that their loan payment is overdue when they could get a text that even includes a link to quickly and efficiently resolve the situation?” said Tom Sheahan, CEO of Red Oxygen, a San Francisco company that provides SMS solutions.
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Press Releases
Red Oxygen CEO Tom Sheahan Joins Panel Discussion on Digital Regulation at IT EXPO
January 15, 2025
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Red Oxygen CEO Tom Sheahan Joins Panel Discussion on Trust in Messaging During VON: Evolution
March 12, 2024
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Red Oxygen Joins Gaingels, A Private Investment Syndicate, For Webinar About The Cost Of Blocked Texts
February 8, 2024
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Red Oxygen Reports Year of Growth With Emphasis on Strategic Partnerships In 2023
January 2, 2024
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Red Oxygen to Offer Insight into Regulation Compliance and Lasting Business Effects at ClueCon in Chicago
August 8, 2023
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Red Oxygen Partners with Telnyx to Provide Increased Customer Connectivity Through SMS
June 13, 2023
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Red Oxygen to Discuss New Business Texting Regulations and Requirements During SaaSOpen
March 9, 2023
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Red Oxygen Partners with Direct CONTROL Medical to Provide SMS Services to Medical to Medical Industry Customers
March 8, 2023
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Red Oxygen to Present at RMS World 2022 About Streamlining Communications with SMS Integration
October 6, 2022
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Red Oxygen Joins Cloud Communication Alliance to Help Solve Cloud Communication Challenges
September 7, 2022
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Red Oxygen Partners with Residential Management Systems to Enable Easy Texting with College and University Students and Staff
May 2, 2022
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Red Oxygen to Exhibit at The Experience Convention and Trade Show in Las Vegas
August 10, 2021
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Red Oxygen to Exhibit at the International City/County Management Association’s Annual Conference
August 10, 2021
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Red Oxygen Updates Gmail SMS Solution for Improved Customer Experience
July 26, 2021
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Other Media
The SaaS Pulse Show Podcast
April 3, 2024
Episode #2 - Tom Sheahan, CEO Red Oxygen
Learn more about the CEO of Red Oxygen, his origin story and how Red Oxygen came about. What’s going on in the SMS industry that has stoked his passion for SMS even more and ending with a little advice for start-up in any industry.
Telecom Reseller Podcast
January 19, 2024
What you don’t know about the campaign registry can hurt you, and your customers—Podcast part 1 of 3
Doug Green from Telecom Reseller in conjunction with Cloud Communications Alliance interview Tom Sheahan in part 1 of a 3-part podcast series to discuss SMS regulations and how The Campaign Registry are making changes in the industry that everyone using application to person SMS software to send messages to customers or employees needs to hear about.
Telecom Reseller Podcast
January 19, 2024
Don't Let SMS Regulations Hurt Your Business—What You Need To Know—Podcast part 2 of 3
Doug Green from Telecom Reseller in conjunction with Cloud Communications Alliance interview Tom Sheahan in part 2 of a 3-part podcast series. Part 2 discusses how an SMS billing, compliance and delivery MSP like Red Oxygen is crucial for ISVs and SaaS companies to make sure their customers stay compliant and are billed appropriately including registration fees, monthly campaign fees, per message carrier surcharges and SMS credits, leaving the ISV developers to focus on their main business product, their software.
Telecom Reseller Podcast
January 19, 2024
Don't Let SMS Regulations Hurt Your Business—TCR, Public Policy and National Security—Podcast part 3 of 3
Doug Green from Telecom Reseller in conjunction with Cloud Communications Alliance interview Tom Sheahan in part 3 of a 3-part podcast series. In Part 3 Tom explains what The Campaign Registry (TCR) is and its purpose, and highlights the pros and cons of the regulations.
ClueCon 2023
August 17, 2023
SMS 101: Public Policy, Technology & Anthropology
Regulations on business texting aren’t slowing down anytime soon but neither is texting. Tom will explore the effects 10DLC regulations and registration have on businesses of all sizes.
The Dirt
May 31, 2023
Innovation for All: SMS Software to Protect the Future of Small Businesses
Tom was invited to join Jim Barnish on episode 63 to talk about Tom’s journey with A2P SMS, his learnings, his failures and his outlook on Red Oxygen and the future of A2P SMS for businesses of all sizes.
neonVest
April 24, 2023
neonVest Podcast
Tom chatted with Aakash about SMS and the new regulations, how they could (or maybe should) be reflected in other communication platforms and social media, as well as fundraising for expansion.
Telecom Reseller
April 21, 2023
SMS is the Oxygen of Communication, Red Oxygen Podcast
Tom talks with Doug Green from Telecom Reseller, in cooperation with Cloud Communication Alliance, about SMS and how 10dlc will effect any business sending SMS to their customers, staff and suppliers.