In The Press

By now, many heating, cooling, and refrigeration companies are utilizing text messages to connect with customers, and rightfully so. Data has proven over and over again that text messages are an effective and appreciated form of communication.

Running a successful two-way texting initiative takes a bit more consideration than scheduling and sending one-way communication. Here are six best practices to keep in mind to ensure two-way texting works to benefit both your bank and its customers.

People are on their phones a lot, but it’s important to note they’re shopping on their phones a lot, too. Mobile commerce (m-commerce) is on the rise. As retailers consider changes in marketing tactics, increasing text message campaigns should be part of the discussion.

As government agencies and municipalities tap into the powerful communication capabilities of text messages, there are things to look out for to ensure your messages make it to their intended recipient. Follow these six simple tips.

Most colleges and universities have tapped into short message service (SMS) text messaging as a means to reach students. Somewhat shockingly, however, they’re still leaving valuable communication opportunities on the table.

More and more, businesses are getting in on the short message service (SMS) action, using these quick messages to reach customers and prospects with meaningful marketing messages. There is no reason government agencies shouldn’t also be tapping into the benefits of texting.

Text messaging is a powerful tool for property managers, when it’s used well. Tips on how to make sure your messages make it to their intended recipient.

If email is the darling of enterprise B2B marketers, let’s call texting—short message service (SMS)—the scrappy underdog.

SMS text messaging can offer an effective, quick way to strengthen a relationship with existing customers.

Who wants to get a phone call to remind them that their loan payment is overdue when they could get a text that even includes a link to quickly and efficiently resolve the situation?” said Tom Sheahan, CEO of Red Oxygen, a San Francisco company that provides SMS solutions.