In The Press

white
Publications stacked up

Publications

Contractor Magazine Logo
Contractor Magazine

3 Reasons Why Your Text Messages are Being Blocked

by Tom Sheahan
August 8, 2024
Texts are still being blocked, even after years of complete implementation of the carriers registration requirements. Here's a few tips getting passed three of the more common reasons for blockage.
Read Full Article
municipal world logo
Municipal World

Guide to Analyzing and Revamping Texting Strategy

by Tom Sheahan
June 1, 2024
As municipal leaders, employees and residents become more open to texting, this article helps draw attention to the multitude of ways SMS can be used to gain awareness, send announcements, and provide support for everyone involved.
Read Full Article
Total Retail logo
Total Retail

Using Text Messages to Boost Valentine's Day Sales

by Tom Sheahan
February 1, 2024
If a text message strategy hasn't yet been part of the 2024 marketing plan, Valentine’s Day is the perfect opportunity for that to change.
Read Full Article
Contractor Magazine Logo
Contractor Magazine

Using Two-Way Texting for Enhanced Customer Engagement

by Tom Sheahan
September 19, 2023
Typically, contractors are using the same automated text messages over and over again to communicate the same two or three things. Rarely does it include the opportunity for the customer to actually respond. That’s where two-way texting comes in.
Read Full Article
Industry today logo
Industry Today

How to Use Text Messages to Update Clients and Customers

by Tom Sheahan
May 9, 2023
High read rates and ease-of-use make text messages ideal for communication between manufacturers, clients and customers.
Read Full Article
Modern Restaurant Management Logo
Modern Restaurant Management

How to Make Sure Texts Reach Customers

by Tom Sheahan
April 19, 2023
Text messaging is now mainstream for many restaurant and food retail businesses and their communications plans. Here are some best practices to make sure your efforts aren't going to waste.
Read Full Article
Insurance NewsNet Logo
InsuranceNewsNet

The How and When of Texting Clients

by Tom Sheahan
April 1, 2023
Why and how, insurance professionals should integrate communication strategies that meet customers where they already are: on their phones.
Read Full Article
Rental Housing Journal logo
Rental Housing Journal

How Text Messages Help With Tenant Communication

by Tom Sheahan
January 30, 2023
A big component of a property manager’s job is communicating with residents. There is no one, single way to perform that job. Certainly, it has been done through in-person communication and phone calls for decades, but email, social media communication and text messages have entered the property managers’ toolkit more recently.
Read Full Article
Total Retail logo
Total Retail

Navigating Mobile Carrier Rules to Ensure Text Campaign Effectiveness

by Tom Sheahan
October 25, 2022
If your brand has incurred higher SMS bills and more blocked messages, know this: it isn't alone. It’s due to some major changes from a few top U.S. mobile phone carriers.
Read Full Article
ACHR Logo
The ACHR News

A Dedicated Number for Texting Can Help HVAC Companies

by Tom Sheahan
June 14, 2022
By now, many heating, cooling, and refrigeration companies are utilizing text messages to connect with customers, and rightfully so. Data has proven over and over again that text messages are an effective and appreciated form of communication.
Read Full Article
Orange Bank Marketing logo
American Bankers Association

How banks can effectively use two-way texting

by Tom Sheahan
May 31, 2022
Running a successful two-way texting initiative takes a bit more consideration than scheduling and sending one-way communication. Here are six best practices to keep in mind to ensure two-way texting works to benefit both your bank and its customers.
Read Full Article
Total Retail logo
Total Retail

Retailers Should Be Texting Customers More: Here's How to Do it Effectively

by Tom Sheahan
May 2, 2022
People are on their phones a lot, but it’s important to note they’re shopping on their phones a lot, too. Mobile commerce (m-commerce) is on the rise. As retailers consider changes in marketing tactics, increasing text message campaigns should be part of the discussion.
Read Full Article
municipal world logo
Municipal World

Are your municipal messages being left behind?

by Tom Sheahan
March 1, 2022
As government agencies and municipalities tap into the powerful communication capabilities of text messages, there are things to look out for to ensure your messages make it to their intended recipient. Follow these six simple tips.
Read Full Article
eCampus News logo
eCampus News

8 reasons to send college students more text messages

by Tom Sheahan
February 8, 2022
Most colleges and universities have tapped into short message service (SMS) text messaging as a means to reach students. Somewhat shockingly, however, they’re still leaving valuable communication opportunities on the table.
Read Full Article
American City and Country black and white logo
American City & County

How Local Governments Can Better Utilize Text Messages

by Tom Sheahan
November 24, 2021
More and more, businesses are getting in on the short message service (SMS) action, using these quick messages to reach customers and prospects with meaningful marketing messages. There is no reason government agencies shouldn’t also be tapping into the benefits of texting.
Read Full Article
National Apartment Association logo
National Apartment Association

Resident Texts: Break on Through to the Other Side

by Tom Sheahan
November 23, 2021
Text messaging is a powerful tool for property managers, when it’s used well. Tips on how to make sure your messages make it to their intended recipient.
Read Full Article
Marketing Profs logo with bird
Marketing Profs

Five SMS Campaigns for B2B Marketers to Try

by Tom Sheahan
November 2, 2021
If email is the darling of enterprise B2B marketers, let’s call texting—short message service (SMS)—the scrappy underdog.
Read Full Article
Orange Bank Marketing logo
American Bankers Association

The Right Way for Banks to Use Texting

by Tom Sheahan
August 24, 2021
SMS text messaging can offer an effective, quick way to strengthen a relationship with existing customers.
Read Full Article
American Banker / Credit Union Journal

Credit Unions Using Old Tool — Text Messaging — To Connect With Members

by Ken McCarthy
May 10, 2021
Who wants to get a phone call to remind them that their loan payment is overdue when they could get a text that even includes a link to quickly and efficiently resolve the situation?” said Tom Sheahan, CEO of Red Oxygen, a San Francisco company that provides SMS solutions.
Read Full Article
Stack of Newspapers

Press Releases

Red Oxygen to Speak About Digital Regulation at ClueCon in Chicago

July 10, 2024
Read Full Release

Red Oxygen CEO Tom Sheahan Joins Panel Discussion on Trust in Messaging During VON: Evolution

March 12, 2024
Read Full Release

Red Oxygen Joins Gaingels, A Private Investment Syndicate, For Webinar About The Cost Of Blocked Texts

February 8, 2024
Read Full Release

Red Oxygen Reports Year of Growth With Emphasis on Strategic Partnerships In 2023

January 2, 2024
Read Full Release

Red Oxygen to Offer Insight into Regulation Compliance and Lasting Business Effects at ClueCon in Chicago

August 8, 2023
Read Full Release

Red Oxygen Partners with Telnyx to Provide Increased Customer Connectivity Through SMS

June 13, 2023
Read Full Release

Red Oxygen Joins Australia's Communication Alliance

May 22, 2023
Read Full Release

Red Oxygen to Discuss New Business Texting Regulations and Requirements During SaaSOpen

March 9, 2023
Read Full Release

Red Oxygen Partners with Direct CONTROL Medical to Provide SMS Services to Medical to Medical Industry Customers

March 8, 2023
Read Full Release

2022 Yearend Recap

December 20, 2022
Read Full Release

Red Oxygen to Present at RMS World 2022 About Streamlining Communications with SMS Integration

October 6, 2022
Read Full Release

Red Oxygen Joins Cloud Communication Alliance to Help Solve Cloud Communication Challenges

September 7, 2022
Read Full Release

Red Oxygen Joins Twilio's Build Program as a Technology Partner

June 15, 2022
Read Full Release

Red Oxygen Partners with Residential Management Systems to Enable Easy Texting with College and University Students and Staff

May 2, 2022
Read Full Release

Red Oxygen to Exhibit at JAC/SEC 2021 Virtual Conference

October 1, 2021
Read Full Release

Red Oxygen to Exhibit at The Experience Convention and Trade Show in Las Vegas

August 10, 2021
Read Full Release

Red Oxygen to Exhibit at the International City/County Management Association’s Annual Conference

August 10, 2021
Read Full Release

Red Oxygen Updates Gmail SMS Solution for Improved Customer Experience

July 26, 2021
Read Full Release

Red Oxygen Enables COVID-19 Vaccination Appointment Reminders

March 24, 2021
Read Full Release
Microphone and computer

Other Media

Cover art for the SaaS Pulse Show podcast with title and and image of Micheal Bertoni

The SaaS Pulse Show Podcast

April 3, 2024

Episode #2 - Tom Sheahan, CEO Red Oxygen

Learn more about the CEO of Red Oxygen, his origin story and how Red Oxygen came about. What’s going on in the SMS industry that has stoked his passion for SMS even more and ending with a little advice for start-up in any industry.

SaaS Pulse Show Interview

Telecom Reseller Podcast

January 19, 2024

What you don’t know about the campaign registry can hurt you, and your customers—Podcast part 1 of 3

Doug Green from Telecom Reseller in conjunction with Cloud Communications Alliance interview Tom Sheahan in part 1 of a 3-part podcast series to discuss SMS regulations and how The Campaign Registry are making changes in the industry that everyone using application to person SMS software to send messages to customers or employees needs to hear about.

View Recording

Telecom Reseller Podcast

January 19, 2024

Don't Let SMS Regulations Hurt Your Business—What You Need To Know—Podcast part 2 of 3

Doug Green from Telecom Reseller in conjunction with Cloud Communications Alliance interview Tom Sheahan in part 2 of a 3-part podcast series. Part 2 discusses how an SMS billing, compliance and delivery MSP like Red Oxygen is crucial for ISVs and SaaS companies to make sure their customers stay compliant and are billed appropriately including registration fees, monthly campaign fees, per message carrier surcharges and SMS credits, leaving the ISV developers to focus on their main business product, their software.

Part 2 of 3
Telecom Reseller Podcast title card for part 3 of 3 series

Telecom Reseller Podcast

January 19, 2024

Don't Let SMS Regulations Hurt Your Business—TCR, Public Policy and National Security—Podcast part 3 of 3

Doug Green from Telecom Reseller in conjunction with Cloud Communications Alliance interview Tom Sheahan in part 3 of a 3-part podcast series. In Part 3 Tom explains what The Campaign Registry (TCR) is and its purpose, and highlights the pros and cons of the regulations.

Part 3 of 3

ClueCon 2023

August 17, 2023

SMS 101: Public Policy, Technology & Anthropology

Regulations on business texting aren’t slowing down anytime soon but neither is texting. Tom will explore the effects 10DLC regulations and registration have on businesses of all sizes.

View Video
The Dirt Podcast

The Dirt

May 31, 2023

Innovation for All: SMS Software to Protect the Future of Small Businesses

Tom was invited to join Jim Barnish on episode 63 to talk about Tom’s journey with A2P SMS, his learnings, his failures and his outlook on Red Oxygen and the future of A2P SMS for businesses of all sizes.

Listen Here
Neowest logo

neonVest

April 24, 2023

neonVest Podcast

Tom chatted with Aakash about SMS and the new regulations, how they could (or maybe should) be reflected in other communication platforms and social media, as well as fundraising for expansion.

Listen Here
Telecom reseller logo

Telecom Reseller

April 21, 2023

SMS is the Oxygen of Communication, Red Oxygen Podcast

Tom talks with Doug Green from Telecom Reseller, in cooperation with Cloud Communication Alliance, about SMS and how 10dlc will effect any business sending SMS to their customers, staff and suppliers.

Listen Here