To communicate with your customers, clients, employees and other stakeholders, you should contact them through the channels they use most. As SMS has an impressively high open rate, with most messages typically being read within a couple of minutes of being received, this channel can be an effective tool for business communication. As hundreds of companies use texts to sell products, you may be familiar with SMS for retail […]
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In today’s technology-driven world, most businesses use digital methods to communicate with their clients, and it’s no different for e-commerce companies. Since online companies rely heavily on software to manage various aspects of their business models, it makes sense that they would use innovative methods to contact their customers. Short Message Service (SMS) is an […]
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Whether you own a car dealership or a clothing boutique, taking advantage of the immediacy of SMS can help you boost traffic, strengthen existing customer relationships, foster new ones and improve your business overall. With an open rate of 98%, communicating with your audience via SMS allows your retail business to effectively connect with target consumers. […]
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Sending texts is an effective way for businesses and organizations to contact their audiences. Depending on your company, you may use short message service (SMS) messaging to send order confirmations, appointment reminders or marketing and sales messages. Sometimes, your use of this tool may require you to include a link — but doing so might […]
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When you make a new connection with a customer, you need to keep their attention. That’s where an effective customer life cycle management and marketing strategy comes in. What is customer life cycle management? This model illustrates the different stages of consumers’ relationships with your brand. You must understand how customers’ wants and needs evolve […]
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