When you make a new connection with a customer, you need to keep their attention. That’s where an effective customer life cycle management and marketing strategy comes in. What is customer life cycle management? This model illustrates the different stages of consumers’ relationships with your brand. You must understand how customers’ wants and needs evolve […]
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In the United States, the short message service (SMS) marketing industry is growing rapidly and is predicted to reach a value of $37.45 billion by 2031. Given this communication channel’s widespread use and promising future, SMS is an effective tool that can drive results for small businesses. If you want to start using SMS, there are […]
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Do you often turn the corner to find your co-worker is MIA even though they said they’d BRB? Do you feel like you’re AAK after a busy weekend? Do you want to use text acronyms to communicate with coworkers but have worries that they might be NSFW? If you’re unsure when and how to use […]
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You’re ready to move to the next stage in a big collaborative project for your department, but you’re still waiting on a response to the email you sent your coworkers two days ago. Even worse, you’re all remote—and you don’t have a better way to reach out than to send another follow-up email. You might […]
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Customers can disengage from your brand for a variety of reasons, from having a bad experience to losing interest in your offerings. Is it possible to win these customers back? The short answer? Yes! Short message service (SMS) texting is an excellent solution for reengaging inactive and former customers. This guide will explain the basics […]
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