Use Case Definitions

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In the registration process, when describing your campaigns, there will be a use case category selected as well as a description of what the messages in your campaigns say.

Standard Use Cases:

2FAAny two-factor authentication, verification or one-time passcode
Account NotificationsStandard notifications for account holders, relating to and being about a user’s
account
Customer CareAll customer care interaction, including but not limited to account management and
customer support
Delivery NotificationsNotification about the status of the delivery of a product or service
Fraud Alert MessagingNotifications regarding potential fraudulent activity on a user’s account
Higher EducationMessaging created on behalf of Colleges or Universities, including School Districts
and education institutions. This use case is NOT for the “free to the consumer” messaging model
Low Volume MixedFor Brands that have multiple use cases and only need very low messaging
throughput. Examples include: test or demo accounts, small businesses (single Doctor’s office, single
Pizza shop etc)
MarketingAny communication that includes marketing and/or promotional content
MixedAny messaging campaign containing 2 to 5 standard uses cases
Polling and voting The sending of surveys and polling/voting campaigns for non political arenas
Public Service AnnouncementInformational messaging to raise an audience’s awareness about important issues
Security AlertA notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take

Special Use Cases:

Carrier ExemptionsExemption by Carrier
CharityCommunications from a registered charity aimed at providing help and raising money for those in need. Includes: 5013C Charity. Does not include: Religious organizations.
Conversational Peer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.
EmergencyNotification services designed to support public safety / health during natural disasters, armed conflicts, pandemics and other national or regional emergencies.
SweepstakesAll gambling and sweepstakes messaging
PoliticalPart of organized effort to influence decision making of specific group. All campaigns to be verified. Only federal campaigns.
SocialCommunication between public figures/influencers and their communities. Examples include: YouTube Influencers’ alerts or Celebrity alerts
Large CSP TrialLarge CSP Trial Offers with strict controls and MNO audit rights (MO opt in). Only MNO pre-approved CSPs are eligible for this use case.
Agents; franchise; local branchesBrands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office.

*Provided by The Campaign Registry, the independent registry company selected by the carriers.