Use Case Definitions
In the registration process, when describing your campaigns, there will be a use case category selected as well as a description of what the messages in your campaigns say.
Standard Use Cases:
| 2FA | Any two-factor authentication, verification or one-time passcode |
| Account Notifications | Standard notifications for account holders, relating to and being about a user's account |
| Customer Care | All customer care interaction, including but not limited to account management and customer support |
| Delivery Notifications | Notification about the status of the delivery of a product or service |
| Fraud Alert Messaging | Notifications regarding potential fraudulent activity on a user’s account |
| Higher Education | Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the 'free to the consumer' messaging model |
| Low Volume Mixed | For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor’s office, single pizza shop, etc) |
| Marketing | Any communication that includes marketing and/or promotional content |
| Mixed | Any messaging campaign containing 2 to 5 standard uses cases |
| Polling and voting | The sending of surveys and polling/voting campaigns for non political arenas |
| Public Service Announcement | Informational messaging to raise an audience’s awareness about important issues |
| Security Alert | A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take |
Special Use Cases:
| Carrier Exemptions | Exemption by Carrier |
| Charity | Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 5013C Charity. Does not include: Religious organizations. |
| Conversational | Peer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications. |
| Emergency | Notification services designed to support public safety / health during natural disasters, armed conflicts, pandemics and other national or regional emergencies. |
| Sweepstakes | All gambling and sweepstakes messaging |
| Political | Part of organized effort to influence decision making of specific group. All campaigns to be verified. Only federal campaigns. |
| Social | Communication between public figures/influencers and their communities. Examples include: YouTube Influencers’ alerts or Celebrity alerts |
| Large CSP Trial | Large CSP Trial Offers with strict controls and MNO audit rights (MO opt in). Only MNO pre-approved CSPs are eligible for this use case. |
| Agents; franchise; local branches | Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office. |
*Provided by The Campaign Registry, the independent registry company selected by the carriers.
