Short message service (SMS)—or text messaging—is one of the fastest-growing forms of communication for businesses globally. Because many customers prefer using text messages over other platforms, companies everywhere are centering their correspondence platforms around SMS. For businesses new to text messaging, it’s vital to understand compliance laws before diving headfirst into an SMS marketing campaign. […]
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As the U.S. continues to update regulations for A2P (application to person) SMS sends, other countries are experiencing the ripple effect. Are your messages getting blocked? Here’s why. Yes, companies in the U.S. sending A2P SMS messages have to register their numbers and campaigns with the U.S. cellular carriers through The Campaign Registry (TCR). Also, […]
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Red Oxygen has enforced anti-spam regulations since our inception, over 20 years ago. We like to think we made the initiative cool but there’s no written proof, so formal credit probably goes to the Spam Act of 2003 from the Australian government, and the CTIA in the US has backed it up with vigor. Now […]
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What is 10dlc? 10dlc is shorthand for 10-digit long code. These numbers are formatted like a standard U.S. phone number with area code, but can support higher volumes of text messages. 10dlc aren’t new, they’re what Red Oxygen has always referred to as dedicated numbers, but they have made a name for themselves in the […]
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