When you make a new connection with a customer, you need to keep their attention. That’s where an effective customer life cycle management and marketing strategy comes in. What is customer life cycle management? This model illustrates the different stages of consumers’ relationships with your brand. You must understand how customers’ wants and needs evolve […]
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In the United States, the short message service (SMS) marketing industry is growing rapidly and is predicted to reach a value of $37.45 billion by 2031. Given this communication channel’s widespread use and promising future, SMS is an effective tool that can drive results for small businesses. If you want to start using SMS, there are […]
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Do you often turn the corner to find your co-worker is MIA even though they said they’d BRB? Do you feel like you’re AAK after a busy weekend? Do you want to use text acronyms to communicate with coworkers but have worries that they might be NSFW? If you’re unsure when and how to use […]
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Customers can disengage from your brand for a variety of reasons, from having a bad experience to losing interest in your offerings. Is it possible to win these customers back? The short answer? Yes! Short message service (SMS) texting is an excellent solution for reengaging inactive and former customers. This guide will explain the basics […]
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Consistent communication allows you to fill each open position with the best talent you can find. Is it any wonder that recruiters increasingly rely on texting to check in with candidates and keep them apprised of the hiring process? Text messages have a 95% open rate — significantly better than traditional forms of communication like email or […]
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