Category: SMS Marketing Tips

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small business

How Small Businesses Should Embrace Texting

By:  Amy Dean - Marketing Director  |  February 20, 2023

Small businesses can get a lot of bang for their buck with text messaging… Maybe you have a marketing director, maybe you have a communications person, a customer service person or a social media manager, but it’s very possible, if you’re on the S side of the SMB world that you might not have all […]

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Black Friday SMS

Increasing Black Friday Sales Using SMS

By:  Amy Dean - Marketing Director  |  November 11, 2022

The holidays are important to all types of businesses due to the rise in gift shopping. Many companies use this time to introduce seasonal deals to encourage more sales. While your marketing strategy in-store and online are valuable, introducing SMS techniques can increase your sales even further. Check out some of our holiday SMS ideas […]

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Spam SMS vs. Bulk SMS

By:  Brenton Milne - Retired Operations Manager  |  July 1, 2022

Spam SMS are often sent as bulk SMS, but they aren’t one and the same.  How is that, you ask? Spam SMS = SMS violating any of our current and presiding regulations and guidelines, often using autodial software. Bulk SMS = Sending the same text to multiple recipients at the same time, typically using bulk […]

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How NOT to Send SMS Messages

By:  Amy Dean - Marketing Director  |  June 14, 2022

As you’re crafting your SMS marketing strategy, you want to avoid some approaches that could cause legal complications or decrease audience engagement. From the 2003 Australia Spam Act to recent 10dlc U.S. carrier regulations, legislative bodies worldwide are implementing measures to penalize and prevent spam messages. It’s wise to be aware of the red flags these regulatory bodies look […]

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