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A2P business SMS has a very strict requirement for recipient opt-in. If your opt-in solution is on your website, you’re collecting personal data, at the very least a phone number, but it’s more often other information as well, like a name or an email address. You need to convey to your new SMS recipient that[...]

Each carrier has different through-put levels. AT&T, T-Mobile and Verizon are the only carriers that have additional surcharges, though there are several other carriers using the 10dlc registration system for verification of brand and campaigns. These fees are charged on top of every SMS. What’s through-put? In terms of through-put in application-person (A2P) text messaging,[...]

Doug Green from Telecom Reseller in conjunction with Cloud Communications Alliance interview Tom Sheahan in part 1 of a 3-part podcast series to discuss SMS regulations and how The Campaign Registry are making changes in the industry that everyone using application to person SMS software to send messages to customers or employees needs to hear […]