Spam SMS are often sent as bulk SMS, but they aren’t one and the same. How is that, you ask? Spam SMS = SMS violating any of our current and presiding regulations and guidelines, often using autodial software. Bulk SMS = Sending the same text to multiple recipients at the same time, typically using bulk […]
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As you’re crafting your SMS marketing strategy, you want to avoid some approaches that could cause legal complications or decrease audience engagement. From the 2003 Australia Spam Act to recent 10dlc U.S. carrier regulations, legislative bodies worldwide are implementing measures to penalize and prevent spam messages. It’s wise to be aware of the red flags these regulatory bodies look […]
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As the warmer days for vacations, family get-togethers and other fun summer activities arrive, your customers are on their phones more and their desktops less. They’re out exploring and spending time with family and friends, and you need the right strategies to engage them. How do you keep them engaged and ready to take advantage […]
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It’s the future of mass advertising. Across industries, businesses are jumping on the bandwagon and using Short Message Service (SMS) as part of their advertising campaign. SMS is efficient, attention-generating and highly cost-effective, helping your business reach your audience more quickly and accessibly. When you take advantage of SMS, you use a gateway provider to […]
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Ways SMS Allows Businesses to Reach Gen Z According to recent research from the National Census Bureau, more than half of the total U.S. population now consists of Millennials and younger. Most of us are already familiar with Millennials, but what about their successors? Generation Z, also called Zoomers, Gen Z, Centennials and iGen, are the new […]
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