Short message service has changed the way we communicate—with each other and with businesses. It can play a central role in a customer service strategy by offering a quick, convenient communication method. And customers are much more responsive to it. Gartner found that SMS messaging has response rates as high as 45% and open rates […]
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Text messaging is the most used data service in the world. People around the globe send 8 trillion texts every year—more than 15 thousand texts every minute of every day. Emails often get lost in the glut of messages received every day. But people tend to look at and respond to texts as they come in. So […]
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While the world of consumer technology is frequently changing, cell phones and smartphones have stayed a constant in the past decade. You can leverage their popularity by incorporating SMS marketing into your business. What Is SMS Marketing? Also known as text message marketing, SMS message marketing uses SMS text messages to share promotions, alerts, notifications […]
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