Research shows that SMS campaigns have an average open rate of 98%. This makes business text messaging one of the most effective marketing tools. However, before you can start crafting messages to send to your market, you must be aware of and adhere to the mobile SMS rules in your location. The Cellular Telecommunications Industry Association (CTIA) and Australian Communications and […]
Read More
In 2022, Australians were victimized by SMS scams to the tune of $6.5 million, a 188% increase from the previous year. Luckily, the country’s governing bodies and mobile operators decided to put their foot down and insist we know the identity of the person or company sending the text. While rules have been in place to fight fraudulent activities, these organizations have recently upped the ante […]
Read More
Short message service (SMS)—or text messaging—is still one of the fastest-growing forms of communication for businesses globally. Because many customers prefer using text messages over other forms of messaging, more companies are switching to SMS as their chosen communication strategy. However, setting up SMS campaigns is more complex than just collecting your clients’ contact details and […]
Read More
Notations in blue will go into effect November 5, 2024. As of this posting, we’ve been told that existing campaigns will not have to be updated, though, new campaigns of existing brands will. Getting prepped to fill out your 10dlc campaign registration form. Don’t let this registration drag you down, in general you’ll know most […]
Read More
Micheal Bertoni Of the SaaS Pulse Show and owner of SaaS Talent interviews Tom Sheahan, CEO of Red Oxygen to find out how Tom knew SMS was the industry for him, his origin story, and journey to co-founding the Red Oxygen. Learn about the current SMS regulations, the bodies that govern it, and how […]
Read More