SMS is a powerful way to reach a responsive audience. In the wrong hands, it can also be invasive and annoying. We’ve all received unwanted texts that have us typing STOP or blocking faster than you can say “spam.” But, unwanted texts can be more than an annoyance—they can be illegal. Bodies across the United […]
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A2P (application to person) SMS regulations have recently had an onslaught of changes coming in rapid succession, making compliance an uphill battle for companies that think they can do this without implementing some new technology in their infrastructure. Enter artificial intelligence (AI). It’s already saturating the SMS market with chatbots and predictive text, but it can also assist with compliance. Registration Compliance Compliance is all […]
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It’s happening, it’s really happening. Carriers are on their way to discontinuing text-to-email services. AT&T announced that on June 17, 2025, they will stop servicing text messages sent via their email gateway to mobile devices. What is email-to-text messaging? Shortly after SMS messaging was invented, a Finnish telecom began offering a way to send text […]
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Using short message service (SMS) as a tool for your business to share time-sensitive updates and alerts, to people who have consented to receive such notifications, is continuing to grow increasing popular. Because of its higher success rates over traditional communication methods, like email, and is ubiquitous for any phone or mobile device. In turn, enabling people to engage with SMS faster than any other channel. However, […]
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Research shows that SMS campaigns have an average open rate of 98%. This makes business text messaging one of the most effective marketing tools. However, before you can start crafting messages to send to your market, you must be aware of and adhere to the mobile SMS rules in your location. The Cellular Telecommunications Industry Association (CTIA) and Australian Communications and […]
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