Ways SMS Allows Businesses to Reach Gen Z According to recent research from the National Census Bureau, more than half of the total U.S. population now consists of Millennials and younger. Most of us are already familiar with Millennials, but what about their successors? Generation Z, also called Zoomers, Gen Z, Centennials and iGen, are the new […]
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Leveraging SMS as part of your marketing strategy should be simple and convenient. Your system should work seamlessly with your operations and help your company enhance client and employee communications. Whatever your business goals, knowing how SMS marketing works and how to apply it in your company can help you move forward. You want solutions […]
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Short message service (SMS) marketing involves sending promotional campaigns or transactional messages for marketing purposes through text messages. These messages often communicate time-sensitive offers, updates and alerts to people who have consented to receive notifications from your business. SMS marketing has become much more popular recently because of its higher success rates over traditional forms […]
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If you get a message at 3 a.m. from one of your vendors, you probably won’t answer it. You want the companies you work with to respect your time, and you need information that conveniently fits your daily schedule and workflow. These same considerations are true for your clients. They want reliable timelines and messaging […]
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If you’re sending out business SMS messages, protect your company from expensive lawsuits and fines by staying abreast of the mobile SMS rules in your area. Here are 10 simple rules for SMS senders, recommended by the Cellular Telecommunications Industry Association (CTIA) and Australian Communications and Media Authority (ACMA)’s best rules and practices. 1. Request Consent Perhaps the most […]
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