Category: Uncategorized

Football stadium full of NFL fans.

3 Ways NFL Fans Use SMS

September 17, 2013

In the US, many major league football fans are receiving text alerts on game day. Here are three ways that football teams and sports broadcasters are using bulk SMS to send their messages to the right group of people: Sports SMS Alerts Fans are always looking for ways to keep informed about scores, injuries, and other […]

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Man on horse in silhouette.

SMS Marketing: the Good, the Bad, and the Ugly

September 6, 2013

Bulk text message solutions – or bulk SMS – are becoming increasingly popular for commercial purpose. But before you start looking at bulk SMS as a marketing tool, here are some of the things you should consider before sending your first message. This year, companies such as Kohls, Nordstrom, and Macys are switching to bulk […]

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Screenshot of sarcastic text message conversation.

Expressing sarcasm in texts and emails

April 13, 2013

The business of sending tongue-and-cheek messages across electronically can be risky. (Obviously not in this text message above!) But it has been a long-standing problem for those with a darker shade of humor. Here’s an example of one company that invented a new punctuation mark to express sarcasm through texts and emails: SarcMark.  To download […]

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Judge's hand with gavel.

Verifying customer consent is more important than ever

February 6, 2013

Companies that send SMS messages need verification that their receivers have opted-in to receive messages. The age of smartphones has begun. People today are even more attached to their phones than ever before. And the fear of companies breaking into the personal mobile bubble is on the rise. For the past four years, customers have […]

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