You may feel like Goldilocks when trying to figure out the right number of text messages to send patients. You don’t want to flood them with messages, causing them to unsubscribe. You also don’t want to send too few messages, which can cause them to forget appointments or not get the information they need when it’s needed.
While there’s no magical formula for the right number of messages to send, a good rule of thumb to follow is to send an appointment reminder about one week in advance and an additional reminder the day before the appointment.
The Health Insurance Portability and Accountability Act (HIPAA) protects patients’ privacy. The best way for you to remain HIPAA compliant when using text messages to communicate with patients is to avoid sending any health information to them via text. You can send messages telling them that their results are ready or that they are due for a refill, but don’t reveal the results or list the full name of the medication in the message, instead send them the link to their secure patient portal to get those details.
It’s also essential to get patient consent and opt-in before you start communicating with them over text.
No-show appointments cost medical practices time and money. They can also limit access to healthcare, as an appointment slot that another patient could have benefited from ends up going unused. SMS can help reduce no-shows by reminding patients of their upcoming appointments and giving them the option of canceling or changing the time or date in advance.
We’ve made it easy to integrate Red Oxygen with your existing platforms or CRM. Our gateway application programming interface (API) allows you to integrate our solution with your current CRM without using additional hardware.
SMS communication offers multiple benefits to the healthcare industry. It can help reduce missed appointments or no-shows, and it streamlines patient communication, making it easier for your current patients to reach out with concerns or questions. It can also simplify the administrative side of healthcare by making it easier to schedule doctors and employees when needed.