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Registering Your Sender ID in Australia

February 3, 2025

In 2022, Australians were victimized by SMS scams to the tune of $6.5 million, a 188% increase from the previous year. Luckily, the country’s governing bodies and mobile operators decided to put their foot down and insist we know the identity of the person or company sending the text.  While rules have been in place to fight fraudulent activities, these organizations have recently upped the ante […]

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10 Simple SMS Rules to Ensure You’re Compliant

7 simple sms rules
March 13, 2025

Research shows that SMS campaigns have an average open rate of 98%. This makes business text messaging one of the most effective marketing tools. However, before you can start crafting messages to send to your market, you must be aware of and adhere to the mobile SMS rules in your location. The Cellular Telecommunications Industry Association (CTIA) and Australian Communications and […]

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