Types of Messages To Send Using an API Integration

By:  Brenton Milne - Consultant

Types of Messages to Send Using an API Integration

An application programming interface can open multiple possibilities for your business to harness even more uses for your software systems. This guide explains how to use API integrations to maximize your benefits and enhance your daily operations.  

Explore the message types your business can send using API integrations and the exciting advantages of integrating with a short message service.

What Is an API Integration?

API integration involves connecting different software systems or applications to seamlessly share information. It’s a bridge that standardizes data exchanges and synchronizes functions. This link allows your business to maximize its existing systems and their valuable insights.

What Is an SMS API Integration?

An SMS API integration is using an API to connect a text messaging service and a software application.

Texting is an especially advantageous communication medium because people constantly check their mobile devices. SMS has a 98% open rate, and 60% of recipients read messages within five minutes of delivery, making it one of the most engaging and effective ways to contact your customers.

Connecting an SMS system with another application can help you streamline communications and coordination efforts.

5 Types of API Messages

Businesses across various industries, from logistics to manufacturing, can use API integrations to share different messages.

1. Transactional

Transactional messages provide your customers with essential and timely insights about the products and services they receive from your company, including:

  • Order and payment confirmations
  • Shipping alerts
  • Delivery updates
  • Appointment reminders
  • Account notifications

When expecting deliveries, 90% of consumers want real-time updates about their orders. You can use the insights from your order management system to immediately update waiting customers about their order status.

Transactional messages boost customer satisfaction by increasing visibility, keeping them informed and offering additional convenience for your buyers.

2. System Monitoring

Your business can also use SMS API integrations to receive updates about your critical systems. Combat downtime and support maximized efficiency by receiving timely updates about system performance and health. Automated monitoring tools can detect issues or anomalies in real time and instantly trigger an SMS notification to support prompt intervention.

API integrations ultimately allow for unparalleled insight into your most valuable assets, and SMS conveniently enables you to stay in the know for a maximally proactive approach to system management.

3. Customer Support

API integrations with CRMs, ticketing systems and similar platforms can help you facilitate better customer support interactions. Your business can automate responses to specific inquiries, saving your staff time and energy on manual replies to repetitive questions or concerns.

You can reply in real time via SMS, email or another chat platform. Often, you can also gather and analyze data about your support trends and how your business can serve customers better.

4. Account Alerts

Security and privacy are paramount in every customer interaction. With this in mind, your business can use API integrations to share account-related notifications, keeping them abreast of changes or updates made to their accounts. These alerts typically include:

  • Account activation confirmations
  • Password reset notices
  • Subscription renewal reminders
  • Login notifications
  • Account modification alerts

These updates secure your customers’ information by flagging potentially suspicious activity in real time.

5. Authentications

Your company can also rely on API integration to streamline two-factor authentication and send one-time passwords. Cybercrime is one of the fastest-growing security threats in America and worldwide. Providing safe digital experiences is integral to maintaining consumer trust and loyalty.

API integrations can establish an additional security layer, keeping your users’ information safer and harder for unauthorized people to access.

Benefits of Using SMS API Integrations

SMS API integrations can be particularly advantageous for your business in these ways.

Seamless Communication

Texting is one of the most effortless ways to reach your customers. Your company can share real-time alerts, notifications and reminders with SMS API integrations. Users do not have to log onto your website, enter their credentials or copy and paste their order numbers. Instead, they can get the updates they want sent directly to their cellphones.

Streamlined Efficiency

SMS API integrations can help your business harness the powers of automation to share messages with your customers at opportune moments. These solutions can help you reduce the need for manual intervention and set up automated triggers to send messages based on specific events or actions, increasing overall operational efficiency.

Better Engagement

Many SMS integrations let you personalize messages by importing recipient-specific data from other applications, such as names, birthdays or transaction details.

Consumers receive a barrage of messages from companies daily. Sharing tailored texts that fit the recipients’ wants and needs can help your business increase engagement and demonstrate how much you value each customer.

Instant Delivery

SMS messages have remarkably high open rates, and most people frequently check their text notifications. Your business can use text messaging to stand out from the competition of overcrowded email inboxes. API integrations let you share timely insights from your other applications directly with the customer, boosting satisfaction.


SMS API integrations can make customer support and communication more convenient. Whether you’re looking to gather feedback through surveys or guide someone through the return process, two-way text messaging encourages your customers to share their insights with you.


SMS is more affordable than communication channels like phone calls or direct mail. You can use these solutions for multiple purposes, from notifying people about last-minute closures to providing order confirmations. Your business can also use API integrations to optimize your systems and get more bang for your buck.

Book a Demo of the SMS Solutions From Red Oxygen Today

Trust Red Oxygen if your business is ready to capitalize on the capabilities of an SMS gateway API. Our solutions make it easy to share information via text, and you don’t have to switch between various applications. Whether you need to share security alerts or appointment reminders, our API is user-friendly, and you can manage updates from a single, streamlined interface. We also offer customized SMS solutions to suit your company’s specific requirements.

Are you interested in learning more about the SMS solutions from Red Oxygen? Schedule a demo with our SMS expert online today.

Related Blog Posts

Get the Latest from Our Blog Straight to Your Inbox