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Ways SMS Allows Business to Reach Gen Z

By:  Amy Dean - COO/Marketing Specialist  |  February 21, 2025

According to data from 2021, Millennials were one of the largest generational groups in the Australian population, holding a share of 21.5%. In 2023, more than half of the U.S. population consisted of Millennials and younger. Although you are likely already familiar with this generation, what about their successors? Generation Z, also called Zoomers, Gen Z, Centennials and iGen, are the new kids on the […]

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Sending Links in Your SMS Without Being Blocked

By:  Amy Dean - COO/Marketing Specialist  |  February 12, 2025

Sending texts is an effective way for businesses and organizations to contact their audiences. Depending on your company, you may use short message service (SMS) messaging to send order confirmations, appointment reminders or marketing and sales messages. Sometimes, your use of this tool may require you to include a link — but doing so might […]

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Registering Your Sender ID in Australia

By:  Tim Hunt - CTO/Co-founder  |  February 3, 2025

In 2022, Australians were victimized by SMS scams to the tune of $6.5 million, a 188% increase from the previous year. Luckily, the country’s governing bodies and mobile operators decided to put their foot down and insist we know the identity of the person or company sending the text.  While rules have been in place to fight fraudulent activities, these organizations have recently upped the ante […]

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Spam SMS vs. Bulk SMS

Spam SMS vs. Bulk SMS

By:  Brenton Milne - Consultant  |  January 22, 2025

Spam SMS messages are often sent in bulk SMS sends, but not all bulk SMS sends are spam. Spam refers to texts that violate any current and prevailing regulations and guidelines, namely consent. Also known as text blasts or mass texting, bulk texting involves sending the same message to multiple recipients simultaneously, typically using bulk SMS software. Text blasts can be an effective form of enterprise communication when implemented […]

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