FCC Changes All SMS Senders Should Know

man on laptop
October 15, 2013

If you’re sending out bulk messages in the US, you need to read this post. Starting this Wednesday, October 16th, 2013, companies that send bulk messages in the US should be aware of the new FCC regulations on SMS SPAM. Here’s a brief summary of the new changes: The “Established Business Relationship” (EBR): Previously in the […]

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3 Ways NFL Fans Use SMS

3 ways nfl fans use sms
September 17, 2013

In the US, many major league football fans are receiving text alerts on game day. Here are three ways that football teams and sports broadcasters are using bulk SMS to send their messages to the right group of people: It’s Week 2 of NFL football season and already fans are looking for ways to keep informed […]

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SMS Marketing: the Good, the Bad, and the Ugly

Man on horse in silhouette
September 6, 2013

Bulk text message solutions – or bulk SMS – are becoming increasingly popular for commercial purpose. But before you start looking at bulk SMS as a marketing tool, here are some of the things you should consider before sending your first message. This year, companies such as Kohls, Nordstrom, and Macys are switching to bulk […]

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Tips for Higher Open Rates: Personalization

Conversation Hearts
August 27, 2013

Why personalizing your messages is important in an age of over-communicating. The average person sends and receives approximately 110 emails per day. In addition to emails, American teens are estimated to send and receive a whopping 67 text messages per day or over 2,000 per month. The open rate for email marketing material has continued to […]

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Bulk SMS vs SMS SPAM – Do you know the difference?

sms spam vs bulk sms
August 22, 2013

Here’s our quick comparison between bulk SMS and SMS SPAM: For further information, read the FCC and ACMA guidelines for sending SMS messages. Be sure to subscribe to our blog for more industry insight and ideas throughout the summer. Or follow us on Facebook and Twitter for instant notifications. 

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