Blog

white
TCPA new opt-in language infographic.

FCC Changes to SMS Opt-In Language

October 29, 2013

If you’re sending commercial SMS messages, make sure you’re compliant with the new FCC regulations According to the new changes to the Telephone Consumer Protection Act (TCPA), companies that are using SMS for commercial purposes must include new language in their opt-in procedures. All SMS subscribers need to be clear that consent is not a […]

Read More
Person using laptop at desk with phone nearby.

FCC Changes All SMS Senders Should Know

October 15, 2013

If you’re sending out bulk messages in the US, you need to read this post. Starting this Wednesday, October 16th, 2013, companies that send bulk messages in the US should be aware of the new FCC regulations on SMS SPAM. Here’s a brief summary of the new changes: The “Established Business Relationship” (EBR): Previously in the […]

Read More
Football stadium full of NFL fans.

3 Ways NFL Fans Use SMS

September 17, 2013

In the US, many major league football fans are receiving text alerts on game day. Here are three ways that football teams and sports broadcasters are using bulk SMS to send their messages to the right group of people: It’s Week 2 of NFL football season and already fans are looking for ways to keep informed […]

Read More
Man on horse in silhouette.

SMS Marketing: the Good, the Bad, and the Ugly

September 6, 2013

Bulk text message solutions – or bulk SMS – are becoming increasingly popular for commercial purpose. But before you start looking at bulk SMS as a marketing tool, here are some of the things you should consider before sending your first message. This year, companies such as Kohls, Nordstrom, and Macys are switching to bulk […]

Read More
Pile of Conversation Hearts.

Tips for Higher Open Rates: Personalization

August 27, 2013

Why personalizing your messages is important in an age of over-communicating. The average person sends and receives approximately 110 emails per day. In addition to emails, American teens are estimated to send and receive a whopping 67 text messages per day or over 2,000 per month. The open rate for email marketing material has continued to […]

Read More

Get the Latest from Our Blog Straight to Your Inbox

    white