If you’re sending commercial SMS messages, make sure you’re compliant with the new FCC regulations According to the new changes to the Telephone Consumer Protection Act (TCPA), companies that are using SMS for commercial purposes must include new language in their opt-in procedures. All SMS subscribers need to be clear that consent is not a […]
Read MoreIf you’re sending out bulk messages in the US, you need to read this post. Starting this Wednesday, October 16th, 2013, companies that send bulk messages in the US should be aware of the new FCC regulations on SMS SPAM. Here’s a brief summary of the new changes: The “Established Business Relationship” (EBR): Previously in the […]
Read MoreIn the US, many major league football fans are receiving text alerts on game day. Here are three ways that football teams and sports broadcasters are using bulk SMS to send their messages to the right group of people: It’s Week 2 of NFL football season and already fans are looking for ways to keep informed […]
Read MoreBulk text message solutions – or bulk SMS – are becoming increasingly popular for commercial purpose. But before you start looking at bulk SMS as a marketing tool, here are some of the things you should consider before sending your first message. This year, companies such as Kohls, Nordstrom, and Macys are switching to bulk […]
Read MoreWhy personalizing your messages is important in an age of over-communicating. The average person sends and receives approximately 110 emails per day. In addition to emails, American teens are estimated to send and receive a whopping 67 text messages per day or over 2,000 per month. The open rate for email marketing material has continued to […]
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