Short message service (SMS)—or text messaging—is one of the fastest-growing forms of communication for businesses globally. Because many customers prefer using text messages over other platforms, companies everywhere are centering their correspondence platforms around SMS. For businesses new to text messaging, it’s vital to understand compliance laws before diving headfirst into an SMS marketing campaign. […]
Read MoreWhen someone logs into your company’s system, whether it’s an online banking platform, employee resource center or electronic health records, you want to ensure they are who they claim to be. Password protection isn’t enough, as they are all too easy for bad actors to guess. You need an additional layer of protection. Enter two-factor […]
Read MoreThe holidays are important to all types of businesses due to the rise in gift shopping. Many companies use this time to introduce seasonal deals to encourage more sales. While your marketing strategy in-store and online are valuable, introducing SMS techniques can increase your sales even further. Check out some of our holiday SMS ideas […]
Read MoreAs the U.S. continues to update regulations for A2P (application to person) SMS sends, other countries are experiencing the ripple effect. Are your messages getting blocked? Here’s why. Yes, companies in the U.S. sending A2P SMS messages have to register their numbers and campaigns with the U.S. cellular carriers through The Campaign Registry (TCR). Also, […]
Read MoreWith 97% of Americans owning a cellphone, text messaging is more popular than ever. As more and more businesses find texting to be an inexpensive way to communicate efficiently and effectively with their customers, they’re finding that more and more consumers want to communicate with them via text messaging, as well. Here’s where two-way texting […]
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