SMS Tips and Practice: Planning

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One thing you can do to get customers interested in your texts is to plan ahead.

For example, The Blue Shoes boutique shoe store could send a message one month about an opening day. Later in the week, to keep the opening day fresh in customers’ minds, they could send a reminder of opening sales and the closing date. The next two weeks, it could send a date about a cookies and tea event. The next month, it could send out a message for the best shoe and outfit contest.

The point is SMS text messages can go a long way in small businesses if you sit down and plan ahead. Test it out! Let us know how it goes. If you have questions on how best to use SMS in your marketing strategy or have a good tip to share with other Red Oxygen users, contact Angie Castillo.  Remember the key is to make the SMS personal, short and recognize each recipient as an individual.

Example of The Blue Shoes SMS Campaign:

February 1, 2012: The shoes are out of the bag! Come visit The Blue Shoes opening day at 1135 Oak Ridge. To stop receiving our updates, reply STOP.

February 7, 2012: We saw Elvi!. Come stop in The Blue Shoes for the last of our opening sales and see what The King had to say. To stop receiving our updates, reply STOP.

February 21, 2012: Grab a fancy hat and join us for tea and cookies at The Blue Shoes. To stop receiving our updates, reply STOP.

March 21, 2012: You’re beautiful, so grab your favorite shoes and come to The Blue Shoes for fashion advice and enter our Best Outfit Contest. To stop receiving our updates, reply STOP.

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