In 2022, Australians were victimized by SMS scams to the tune of $6.5 million, a 188% increase from the previous year. Luckily, the country’s governing bodies and mobile operators decided to put their foot down and insist we know the identity of the person or company sending the text. While rules have been in place to fight fraudulent activities, these organizations have recently upped the ante […]
Read More
As a golf course or country club manager, you understand your golfers’ desires to a “tee.” Primarily, they want to spend as much time on the green as possible. To ensure your members stay updated about their tee times, course conditions, and other country club events, you can rely on short message service (SMS) messaging, […]
Read More
Spam SMS messages are often sent in bulk SMS sends, but not all bulk SMS sends are spam. Spam refers to texts that violate any current and prevailing regulations and guidelines, namely consent. Also known as text blasts or mass texting, bulk texting involves sending the same message to multiple recipients simultaneously, typically using bulk SMS software. Text blasts can be an effective form of enterprise communication when implemented […]
Read More
Businesses and marketers have been tailoring their communication tactics to connect with millennials—for good reason. Millennials are now the largest generation in America and Australia. Their spending power has also increased as they enter their prime earning years and pull in bigger paychecks. Short message service (SMS) marketing can help you communicate with this generation and capitalize on their influence. […]
Read More
When you make a new connection with a customer, you need to keep their attention. That’s where an effective customer life cycle management and marketing strategy comes in. What is customer life cycle management? This model illustrates the different stages of consumers’ relationships with your brand. You must understand how customers’ wants and needs evolve […]
Read More