Businesses and marketers have been tailoring their communication tactics to connect with millennials—for good reason. Millennials are now the largest generation in America and Australia. Their spending power has also increased as they enter their prime earning years and pull in bigger paychecks. Short message service (SMS) marketing can help you communicate with this generation and capitalize on their influence. […]
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When you make a new connection with a customer, you need to keep their attention. That’s where an effective customer life cycle management and marketing strategy comes in. What is customer life cycle management? This model illustrates the different stages of consumers’ relationships with your brand. You must understand how customers’ wants and needs evolve […]
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Short message service (SMS)—or text messaging—is still one of the fastest-growing forms of communication for businesses globally. Because many customers prefer using text messages over other forms of messaging, more companies are switching to SMS as their chosen communication strategy. However, setting up SMS campaigns is more complex than just collecting your clients’ contact details and […]
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Missed appointments can be incredibly frustrating for businesses. After all, if someone misses a commitment and doesn’t let you know in advance, you may not have time to fill that time slot—which means you lose money. No-shows occur in many industries. People often miss all kinds of appointments, from doctor’s visits to financial meetings to […]
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In the United States, the short message service (SMS) marketing industry is growing rapidly and is predicted to reach a value of $37.45 billion by 2031. Given this communication channel’s widespread use and promising future, SMS is an effective tool that can drive results for small businesses. If you want to start using SMS, there are […]
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