How Jewelers Can Benefit From SMS
Customer communication preferences are constantly changing, which means your business’s marketing tactics should always be one step ahead. The competition in the jewelry industry is heating up—the global jewelry market size is expected to reach a record-breaking $432.8 billion by 2033. As a jeweler, keeping your customers engaged can result in growth and expansion for your business.
Short message service (SMS) messaging lets you send personalized text messages to customers to keep them informed of new launches, collaborations and special offers. This convenient communication method can help you attract and retain loyal customers, allows customers to easily interact with your brand and gives them a more satisfactory experience. Check our list below to learn how to advertise your jewelry business with SMS.
1. Craft Personalized Messages
Traditional marketing methods often rely on lumping all customers together and delivering a generalized campaign. However, this can make customers feel like just another number on your subscription list. Today, customers want to see relevant and unique marketing content.
Using SMS for your jewelry store allows your brand to make every interaction with a customer or client memorable. Personalization plays a critical role in advancing customer relationships. It also helps you connect more deeply with customers and create a lasting impression. With SMS, you can send messages tailored to your client’s preferences or send them deals made just for them! For example, you might send out this birthday text to a loyal customer:
- “Happy Birthday [Name]! We want to help you celebrate with something beautiful. Use code ITSMYBIRTHDAY for 30% off a necklace of your choice!”
This strategy makes customers feel special and also incentivizes them to explore your products and services. The more you interact with customers this way, the more they will feel appreciated and understood.
2. Offer Exclusive Promotions and Discounts
SMS messaging for jewelry businesses allows you to communicate with customers with a sense of urgency about your latest deals. Customers will likely respond positively to a text message that gives them a discount code on a product they’ve been eyeing from your brand.
You can also include links in these text messages so customers can redeem their offer right away or go directly to your website. These exclusive offers can help drive sales online and in-store. You can artfully tailor your SMS messages to your client demographic to target those who prefer in-person viewings versus those who love to browse online.
An example of an SMS message for an online promotion or discount might read:
- “Dear [Name], Valentine’s Day is right around the corner—and so is our biggest sale! We’re offering 35% off on all purchases over $150. Visit us online and use code VALENTINE35 to save on a gift for someone you love (or send your partner a hint)!”
Alternatively, an SMS text that encourages clients to take advantage of an in-store promotion might read:
- “Hey [Name], we noticed you were looking at the necklace category on our website. We invite you to visit our store nearest you to try on your favorites and receive a special promotion! Present this text message at checkout to receive 20% off your in-store purchase.”
3. Send Appointment Reminders
Many customers make appointments in advance but sometimes forget about them because of their hectic schedules. Reminder texts are an effective way to reduce no-shows and last-minute cancellations.
SMS appointment reminders send your customers a friendly notification and ask them to confirm, reschedule or cancel their appointment within a certain window. Customers will appreciate you reminding them about their jewelry cleaning or viewing appointments.
If a client is supposed to pick up their repaired jewelry in three days, you might send the following SMS:
- “Hi [Name]! Thanks for choosing [Business Name] for your jewelry repair needs! This is a reminder that your watch will be ready for pickup on [Date] at [Time]. Click here to confirm, or call us to reschedule. We’re looking forward to seeing you!”
4. Provide Jewelry Status Updates
As a jeweler, you know that many customers and clients trust your business to handle special pieces. From engagement rings to heirlooms and anniversary pieces, they can’t wait to get their hands on their order! Your brand can use SMS to provide status updates to keep customers in the loop.
Whether they need a ring resized or want to create the custom wedding band of their dreams, you can keep them updated every step of the way. With SMS, they’ll know exactly when their item is ready to be picked up or has been shipped to them.
For instance, a jewelry store SMS update might read:
- “Hi [Name]! Thanks so much for your custom order. Our team is working hard to get the details on your unique piece just right. We know you can’t wait to receive your item—reply YES to this message if you’d like to receive status updates!”
5. Reengage Inactive Customers
Have you noticed some customers have gone silent or haven’t made a purchase in a while? SMS solutions can help you reignite the spark. You can use SMS as an engagement tactic to encourage past customers to check out your current products or promotions. Be sure to include language that indicates you want to cater to their needs with a courteous message like:
- “Dear [Name], we’ve missed you! We hope you loved your last purchase! We’d like to give you a personalized offer to check out our latest offerings. Use code TREATYOURSELF for 25% off your next online order. Happy shopping!”
6. Enhance Content Marketing
When your jewelry brand releases a new line or launches exciting updates, you’ll want to communicate the news with customers as soon as possible. SMS messaging allows you to send your subscribers a text with all the information they need to know.
Hosting a jewelry viewing event? Organizing a free jewelry cleaning day? Changing store hours? Use SMS to share the news with your clients. Here’s an example of using SMS to keep customers informed:
- “Dear [Name], we’ve got some exciting news! You can now receive monthly SMS updates from our newsletter. We cover all the latest topics and trends in the fine jewelry industry. Click here to sign up and view our latest edition!”
7. Provide Order Confirmations
Give customers peace of mind with SMS order confirmation messages. Whether they purchase a product online or in person, an order confirmation gives them all the details they need for their personal records.
You can include their transaction total and receipt in the SMS, as well as your jewelry store contact information and store hours. These messages make it easy for your customers to get in touch with your team if they have an issue with their order or need to initiate a return. An SMS order confirmation may read:
- “Hello [Name], thank you for your purchase! Here’s your receipt [Link]. If you have a problem with your order, reply to this message, and we’ll be happy to assist you.”
8. Expand Customer Reach
One of the most effective ways to grow your business is to attract new customers with fresh marketing tactics. SMS can help you improve your reach and brand awareness by maximizing the number of customers you can communicate with.
Think about it—most consumers never leave home without their phone. SMS messages allow your jewelry brand to meet your customers right where they are for a convenient, satisfactory experience.
SMS can reach traditional cell phones and smartphones, making it easy to expand your customer demographic. Additionally, it’s easier to send SMS texts than to conduct phone calls or mail advertisements to attract potential customers. Improve your customer’s experience with your brand with an SMS message such as:
- “Hey [Name]! Thanks for your recent purchase at our [Location Name] location! Reply YES to this message to receive shipping updates on your order, or click this link to view our Jewelry FAQ section.”
9. Gather Customer Feedback
Customer feedback is crucial for every business. This feedback gives your business a clear picture of where you’re satisfying customers and where you can improve. You might send an SMS message to gather feedback on your jewelry products, in-store experiences, interactions with employees or their overall satisfaction with your brand.
Customer feedback can also help you learn what customers want to see more of and which products they’re itching to see back in stock! Use SMS communication to send a follow-up message after every jewelry purchase and simplify the feedback process.
Share your gratitude for your customers and encourage them to leave their thoughts with a text like:
- “Hello [Name]! Thank you for shopping with us! We hope you’re loving your [Product Name]. We want to know your thoughts! Click here [Link] to leave a review and tell us about your experience! If you complete the survey, we’ll send you a 10% off code for your next order!”
10. Promote New Products and Services
Launching a new jewelry collection or collaboration is exciting for your business—and for customers! Let your loyal clients know exactly when they can expect a product launch with SMS alerts. This enables you to provide active updates on when and where they can look at the newest designs and limited-edition pieces.
SMS product launch alerts can include sneak peek images, teaser messages or enticing descriptions to generate interest and curiosity. Text messages about new product lines can also give customers a feeling of exclusivity, which can help drive store traffic! Here’s an example:
- “Hello [Name], we’ve got a surprise collab coming up with a beloved artist. Want a sneak peek? Click the link to see when the collection drops and enjoy 15% off any purchase with code HAPPYLAUNCHDAY.”
11. Send Abandoned Cart Reminders
SMS for jewelers allows you to reach out to customers who spent time browsing on your website—or even started the checkout process—but never completed their order. Jewelry stores can use business SMS to send a gentle reminder to check their cart.
You can also send SMS notifications with a special discount code to incentivize customers to complete their transactions. Be sure to include a direct link to their shopping cart to make it fast and easy for them to make a purchase!
For example, you might send an SMS like:
- “Hey [Name], it looks like you left something behind in your cart. We’d like to offer you a 10% off code to sweeten the deal! Hurry, this code is only valid for 24 hours!”
12. Create Contests and Giveaways
Who doesn’t love a giveaway? Show your loyal customers some appreciation by creating SMS contests and giveaways. When they opt-in to receive texts from your jewelry business, they’ll get to enter a special raffle or giveaway for some free products or services—and you’ll grow your subscriber list!
You can have customers enter a contest by texting a code via SMS. In return, you’ll send them a confirmation message that they’ve been added to your raffle. Here’s an example:
- “Hi, [Name]! Thanks for signing up for text updates. You’ve successfully entered our raffle for a free women’s watch! Keep an eye out for when we announce the winner on [Date/Time]. Good luck!”
13. Offer Personalized Recommendations
Nothing makes customers feel more valued than personalization. Using SMS, you can send product recommendations and suggestions that may pique their interest based on their previous purchases.
For example, does their customer data reflect that they prefer silvery jewelry? Perhaps you could send a personalized recommendation for some of your best-selling or new silver pieces. Tailoring your SMS messages to customer preferences can increase the likelihood of them making a purchase!
Show some customer appreciation with an SMS like:
- “Hey [Name]! Thank you so much for your recent purchase. We noticed you have an eye for our silver pieces. As a thank you, we pulled some recommendations that fit your style. Click the link to check them out!”
14. Improve Open and Response Rates
SMS messages have a 98% open rate—and 90% of consumers respond to SMS messages within 30 minutes. If you’re trying to contact as many customers as possible about time-sensitive promotions or important updates, SMS is the way to go. These simple, direct and actionable messages make customer interactions a breeze and can help drive more conversions.
15. Streamline Communication
Customer service is the lifeblood of any business. In the jewelry industry, clients expect a sophisticated level of customer interaction. With SMS solutions, you can contact your clients instantly with real-time updates, personalized offers and responses to inquiries.
Compared to some traditional marketing methods, SMS gives you a direct line to your customers and eliminates common communication obstacles that can lead to frustration, such as long wait times and tedious steps to contact a customer service representative.
Request a Demo for SMS Messaging Solutions for Your Jewelry Business
Leveraging SMS for your jewelry business allows you to keep new and existing customers engaged with your brand. SMS also improves communication with the option to send and receive texts. Red Oxygen SMS solutions make it easy to connect with customers and clients.
From creating personalized messages about your latest jewelry collection to sending convenient status updates, SMS solutions from Red Oxygen will enhance your customers’ experiences. Request a demo today to see how Red Oxygen can help you grow your jewelry business!
